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Heartwood Construction

General Contractor



  • Concurrent logo and site redesign
  • Client-controlled editing through WordPress platform
  • Custom WordPress design (theme)
Heartwood Construction project banner


  • Create a new brand identity with a new logo design and site build
  • Provide a space for the client to post articles
  • Integrate large number of images from client’s completed projects
  • Keep the personality of the client evident in the site


  • New brand identity reflects company’s work along with a conceptualization of the meaning behind “Heartwood”
  • Website now reflects new brand identity with use of wood elements, brown color palette and an accent of blue
  • Custom WordPress theme was created to make a section for articles without having dates associated with content which would give the website the the feel of a blog
  • Galley was built using FlexSlider; this allowed for a large quantity of images to be displayed
  • Rotating quotes in the header allowed for the client to add their personal outlook in a subtle way and still maintain the professional quality of the website